I bought this watch box after researching several brands and reading reviews from both customers as well as bloggers. Several bloggers compared this watch box favorably to much more expensive brands so I went ahead and bought it. I was not disappointed. The box it comes in is made of very heavy duty cardboard with the Tawbury name elegantly stamped in it. The top of the box comes off to review a fold down front for easy removal of the actual watch box. When I opened the front panel, I was rewarded with a view of an incredibly beautiful watch box. It is entirely wrapped in vegan leather and screams luxury. When closed, the lid lines up perfectly with the rest of the box. The hinges are sturdy and smooth with absolutely no play. When the lid is open, it stays up on its own without feeling like it could fall down. The inside is lined entirely with felt and the pillows fit tightly in the slots. It comes with what they call standard sized pillows but I have small wrists so I ordered a set of the small pillows for my watches and another set of extra small for my wife's watches. The two smaller sizes also fit perfectly in the slots. I am extremely pleased with this purchase and feel that the overall quality of this watch box exceeds its price point making it an excellent value.