To be honest I thought the watch was a bit pricey for what it was, but my daughter actually loves it and because she actually uses all its different functionality, it is well worth it IMO. It is still way cheaper than the fruit watch that a lot of her other friends have. It is easy to use, AFTER you're read the instructions and played with it a few times to learn the combination of button presses to get to different functions, really not that bad if a 8 year old can figure it out. Easy USB charging without a separate cable that could get lost and holds a charge for about a week. Have not had the watch die on her because she charges it every few days. It's nice that there are a lot of watch band options so that my daughter was able to choose one she really liked. It's been a few months now and she still wears it daily and likes to tell me how many steps she's got in for the day.